This article is part of our series on Visor. For the full picture, start with The choice behind every website.
Most websites are built in a big project, left mostly alone for a few years, and then rebuilt in another big project. In between, small problems pile up: a page visitors can't find, a form that confuses people, a section nobody reads.
The redesign cycle made sense when every change was slow and expensive. With AI, changes are quick to prepare. The harder part is knowing which changes to make, and making them safely.
Ask the people who use the site
Every Visor website has built-in ways for visitors to say what works for them and what doesn't. The team running the site no longer has to guess what to change. The people using it tell them.
AI turns feedback into changes
Reading feedback and deciding what to do about it takes time, and AI can help. Through DaaS, the connection between Visor and outside tools, an AI tool can read a site's feedback together with its content.
It can then suggest improvements and prepare the changes: a clearer heading, a rewritten paragraph, or a page reorganised around what visitors were looking for.
Every change is still checked
Changes AI prepares go through the same approval steps as any other change. A person reviews each one and approves it before it goes live, and the change is recorded like any other.
The DaaS connection is read-only by default, so AI can't publish anything on its own. Each organisation decides how much AI may do without a person.
Small improvements, often
Put together, this makes improving a website a regular habit. Visitors say what isn't working. AI suggests a fix and prepares it. A person approves it, and it goes live. Then the cycle starts again.
Each website gets better the more it is used, and every change passes through the same approval steps.
Who does the work
Your own team can run this cycle with the AI tools they prefer. Organisations that want help, especially at the start, can bring in Forward Deployed Engineers from Xtremax to work alongside their team.
In short
A Visor website doesn't have to wait years for a redesign. Visitors say what isn't working, AI helps prepare the fix, and a person approves it before it goes live. The site improves a little at a time, through the same checks as every other change.
Read more: The choice behind every website, Using AI to build and change websites on Visor, and Inside the Visor CMS: approvals, building blocks, and data.
